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PeopleForBikes is the bicycle industry’s leading authority on market intelligence. We offer access to our library of industry insights and reports for those interested in the state of bicycling and the bike business.
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For more information on the available resources, please email research@peopleforbikes.org
participation
NEW!
Physical Activity Council Topline Report
This report on 2023 cycling activities describes general trends of bike riders, including broad participation and demographic data.
$ 600.00 
NEW!
Physical Activity Council Single Sport Reports
These deep dive reports on 2023 cycling activities provide detailed annual estimates of participation and demographic data for individual types of bicycling.
$ 500.00 
NEW!
State Level Participation Report
These 2023 state-level bicycling participation reports highlight engagement in different cycling disciplines alongside key demographic breakdowns for eight states.
$ 500.00 
NEW!
2022 Bicycling Participation Report
Conducted every other year, this report serves as a census of bicycling activities in the U.S. The 2022 report contains demographic, psychographic, and activity-specific data from 2014 to 2022.
$ 750.00 
CONSUMER insights
Attracting and Keeping New Riders
This qualitative report describes how to recruit, retain, and reactivate bicycle riders through various points in their relationship with bicycling. Published in 2024.
$ 600.00 
E-Bike Curious Study
This study helps to better understand the potential market for electric bicycles with a focus on how to encourage those who are curious to purchase an e-bike. Published in 2023.
$ 1,000.00 
COVID Participation Study
This study of recent and anticipated sales and participation in bicycling identifies new market opportunities. Published in 2021.
$ 1,000.00 
WEBINARS
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Primary Research
$550/hr
Leverage the industry expertise of PeopleForBikes to assist in the design of primary research that will highlight market opportunities for your organization.       


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Market Insights
$750/hr
PeopleForBikes is constantly synthesizing information from across the industry to measure market health, identify strategic opportunities, and grow cycling for all. Connect with PeopleForBikes to gain access to this information to better understand trends within the Bicycle Industry and understand where opportunities may exist for your organization.
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